With its clusters of stunning cardinal red flowers contrasted against the glossy, thick leaves Nova Zembla is sure to draw attention in the landscape. The trumpet-shaped blooms with a maroon blotched throat start flowering in April or May on a 6 to 8 foot plant with a spread of 5 to 7 feet. 
A low maintenance, heat tolerant evergreen the sheer size of this rhododendron make it an excellent choice for use as a living privacy wall, foundation planting, hedge or specimen planting. May do well in a container or pot large enough to support it as it is winter hardy in zones 4 to 8. Drought tolerant but would appreciate some protection in winter from the wind.